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in all forms of modern business media 3. Engaging coverage of real companies and contemporary issues in business communication 4. Up-to-date coverage that reflects today’s business communication practices and employer expectations 5. Integrated learning that seamlessly combines print and digital features 6. Extensive added value with unique, free resources for instructors and students Three Decades of Innovation, Helping Instructors Prepare Students for the Evolving Challenges of the Contemporary Workplace The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between business and their stakeholders. And now comes the third wave, and it's proving to be every bit as disruptive–and full of exciting possibilities–as the first two. Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives; business that don't get mobile friendly in a hurry will fall behind. The fundamental skills of writing, listening, presenting, and so on will always be essential, of course, but those skills must be executed in a contemporary business context. That's why Bovee and Thill textbooks carefully blend technology awareness and skills with basic communication skills and practices. Discover for yourself why Bovee and Thill textbooks are considered the best business communication textbooks on the market. Read more Business Communication Textbooks Have Wide Gap in Coverage: Which Ones are the Best? An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date. Read the full article from ABC 6 News. Read more Best Business Communication Textbooks As you consider the best business communication textbooks , keep in mind he Importance of mobile communication coverage in the textbook you select. Whether it’s emailing, social networking, watching video, or doing research, the percentage of communication and media consumption performed on mobile devices continues to grow. For millions of people around the world, a mobile device is their primary way, if not their only way, to access the Internet. Globally, roughly 80 percent of Internet users access the web at least some of the time with a mobile device. Mobile has become the primary communication tool for many business professionals, including a majority of executives under age 40. Email and web browsing rank first and second. In terms of the most common non-voice uses of smartphones, more email messages are now opened on mobile devices than on PCs. Roughly half of U.S. consumers use a mobile device exclusively for their online search needs, and many online activities that eventually migrate to a PC screen start out on a mobile screen. For many people, the fact that a smartphone can make phone calls is practically a secondary consideration; data traffic from mobile devices far outstrips voice traffic. Be Sure Your Textbook Has Full Coverage of Mobile Business Communication by 2015-2016 BoveeThill’s Groundbreaking Coverage of Mobile Has Made All Other Business Communication Textbooks Obsolete What's Disrupting Business Communication? Your Students Are Holding It in Their Hands How You Should Prepare Your Students for the Mobile Shift in Business Communication Can Your Students Write Professionally for Mobile Audiences ? Have You Prepared Your Business Communication Students for a Mobile Job Search ? How Mobile Technology Is Changing Business Communication Why You Must Teach Your Business Communication Course within a Mobile Context by 2015-2016 Beware of a Disruptive Technology That Is Having a Major Affect on Business Communication Seven Infographics with Fascinating Details about Mobile Business Communication Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage? What You Should Be Teaching Your Students about Mobile Business Communication and Business Careers, Writing Resumes, and Applying and Interviewing for Employment A Glimpse of What You Should Be Teaching Your Students about Mobile Business Communication and Business Presentations What You Should Be Teaching Your Students about Mobile Business Communication and Collaboration, Interpersonal Communication, and Business Etiquette What You Should Be Teaching Your Students about Mobile Business Communication and Visual Media Looking for useful teaching materials for your course in business communication? We suggest you check out these websites: Reddit, YouTube, LinkedIn, Facebook, and Twitter. Visit this page to order an examination copy of a BoveeThill textbook. As you select the best business communication textbook for your students, remember that only Bovee and Thill covers mobile communication. All other authors are pretending that mobile doesn't exist. Would you like to read more about this topic . Refer this video to your friends. Read more Business Communication Texts Show Surprising Differences A new video shows the surprising differences among textbooks authored by Courtland Bovee and John Thill, and their competitors. For example, only Bovee and Thill offer groundbreaking coverage of mobile communication . This is...